Pacsun continues to meet consumers where they live, creating an outlet for self-expression by merging fashion with their interests. With the ever-growing popularity of Soccer in the United States, the partnership stands as a testament to Pacsun’s consistent relevancy in pop culture and style. The accessible line allows fans everywhere to flaunt their gameday pride and shop the line at BMO Stadium or from their living room. Pacsun dives deeper into the world of Major League Soccer through this creative collaboration, broadening the LAFC fanbase nationwide.
This initial apparel drop will go live just in time for LAFC’s thrilling match against World Cup Champion and 7X Ballon d’Or winning Football Player Lionel Messi and Inter Miami CF on September 3. The five-piece unisex line features hoodies and t-shirts,adorned with LAFC’s symbols of strength, courage, and diversity, uniting fans behind the passion of the sport.
Pacsun and LAFC officially announced their community outreach partnership in early May of this year and have since collaborated on community engagement events at BMO Stadium and local Los Angeles community giveback initiatives. Together, Pacsun and LAFC teamed up with the Bresee Youth Center to provide local students with the necessary apparel and supplies. Recent impact moments have included a Mock Interview Day for career development coaching, the Youth Leadership Program (YLP) end-of-year celebration, and the Annual Bresee Backpack Distribution Day on August 3rd. Pacsun’s presence at LAFC Fan Fest events has helped amp up fans through entertaining activities, offering fans and customers exclusive access to free products, discounts, and more.